Smart CMA
Walk into the pricing conversation prepared
Enter your comps and get three pricing strategies with rationale, plus seller scripts and marketing copy, built only from what you entered.
When to use it
- You have a listing appointment and need a clear pricing story.
- A seller wants to see the trade-offs between pricing high and selling fast.
- You want the follow-up email ready before you leave the appointment.
How it works
- 1. You enter
Enter the subject property and your comps (at least three recommended). You can prefill the seller name and address from a lead.
- 2. It produces
Three pricing strategies, positioning notes, market notes, seller scripts and a marketing package.
- 3. You do next
Review the analysis, adjust the wording and use it in your seller conversation.
What you get
Pricing strategies
- Three options, such as recommended, aggressive and sell fast
- List price, confidence, risk level and rationale for each
- Negotiation approach for each
Seller scripts
- Pricing script and objection handling
- Follow-up email and social post
Marketing package
- Listing, social, email and open-house copy
- Positioning and market notes
Uses only the comps you enter. Missing fields show “Not provided.” It’s a market analysis, not an appraisal.
Why this helps
A range tied to real comps
Every strategy points back to the comps on the page.
Scripts included
Seller scripts and a follow-up email come with the analysis.
Less retyping
Prefill seller details from a lead you already have.
Example
Illustrative example · fictional details
Comps entered
3 nearby sales: $395,000, $402,500 and $418,000, all 3 bed / 2 bath, 1,700–1,900 sq ft
Recommended strategy
List at $405,000 · Confidence: Medium · Risk: Low Rationale: sits near the middle of the comps you entered with room for negotiation.
Continue your workflow
- Use the marketing copy as a starting point, or open Listing Generator for full listing copy.
Questions
Try Smart CMA
You review and edit everything before it goes anywhere.