Tools
17 tools for every part of a real estate deal
Work new leads, price and market listings, negotiate and keep every deal on track. Each tool drafts from the details you enter, and you review everything before it goes out.
Leads & Follow-up

Lead Qualification
Understand a new lead’s intent and timing, then start with a reply tailored to what they said.
Learn more about Lead Qualification
Follow-Up Engine
Plan your next touches with an editable email, text and call sequence for leads who’ve gone quiet.
Learn more about Follow-Up Engine
Objection Handler
Respond to specific pushback with adaptable replies and an explanation of the approach.
Learn more about Objection Handler
Persona Switch
Adapt the same facts for different communication styles without rewriting every message yourself.
Learn more about Persona SwitchListings & Pricing

Smart CMA
Prepare a clearer seller pricing conversation with three strategies built from the comps you provide.
Learn more about Smart CMA
Listing Generator
Enter property details once and create coordinated copy for MLS, your website, social, email and ads.
Learn more about Listing Generator
Smart Analyzer
Explore what may be holding a listing back and get prioritized fixes with seller talking points.
Learn more about Smart Analyzer
Seller Presentation
Prepare an editable listing presentation with slides, talking points and objection responses.
Learn more about Seller PresentationNegotiation & Closing

Negotiation Coach
Prepare a strategy and script for difficult conversations about repairs, appraisals, commission and counters.
Learn more about Negotiation Coach
Offer & Negotiation
Structure buyer offers and compare seller options with net-to-seller analysis, risks and a Plan B.
Learn more about Offer & Negotiation
Client Updates
Explain what happened, what it means and what comes next with editable buyer and seller updates.
Learn more about Client Updates
Contract to Close
Organize entered contract dates into a deadline timeline, checklist and milestone messages.
Learn more about Contract to CloseMarketing

Social Studio
Turn listing facts or an idea into editable social posts and campaign drafts with fair-housing checks.
Learn more about Social Studio
Ad Copy Builder
Choose from three ad-copy variations with platform-sized fields and fair-housing checks.
Learn more about Ad Copy Builder
Market Report Builder
Turn sourced local statistics into a branded market update you can share with clients.
Learn more about Market Report Builder
Video Script Generator
Know what to film and say with scene-by-scene scripts, shot directions, timing and captions.
Learn more about Video Script Generator
SEO Blog Generator
Start local articles from a structured draft with metadata, link, CTA and FAQ suggestions.
Learn more about SEO Blog Generator