Know who needs attention first
See a prioritized action queue informed by each lead’s situation, urgency, and recent activity.

Conversion Realtor is an AI lead prioritization and conversion tool that works alongside Follow Up Boss, helping agents decide which leads to work, what to say, and when to act.
Get recommended next steps and supported intelligence notes and tasks in your CRM. You review and send outreach yourself.
You need to be signed in to your Conversion Realtor account to connect Follow Up Boss.
Conversion intelligence
Your CRM holds the conversation. Conversion Realtor helps you decide how to move it forward. Using available lead details and communication history, it identifies changes in intent, timing, objections, and engagement—then recommends a next step tailored to that lead.
“Follow Up Boss organizes your leads. Conversion Realtor helps determine what to do next.”
Signals Conversion Realtor uses
Conversion Realtor can use supported lead records and activity read from Follow Up Boss, together with signals derived from that context. Availability depends on what has been logged for the lead and what the connected account makes available.
These signals are evaluated together. A stage, reply, note, task, timeline, or engagement signal is useful in context—not as a standalone, permanent score.
From context to action
Review your priorities in Conversion Realtor or work from recommended tasks and intelligence notes inside Follow Up Boss.
See a prioritized action queue informed by each lead’s situation, urgency, and recent activity.
Recommended calls, texts, and emails appear as tasks on the lead’s record, with a clear title and due date.
A companion Conversion Realtor Insight note includes tailored messaging, the recommended action, and why it fits.
How to connect Follow Up Boss
The production integration currently connects with a Follow Up Boss API key. Conversion Realtor verifies the key before saving the connection.
The key is verified and stored securely by the server. Conversion Realtor never displays the full credential after it is saved.
Where supported by the customer’s plan, separate Follow Up Boss accounts can be connected and managed independently. One customer’s connection credential is never reused for another customer or account.
Conversion Realtor listens for supported new-lead and lead-update events from Follow Up Boss so the correct connected account can keep its lead intelligence current. Additional supported notes, messages, calls, and event history can be read when lead activity is refreshed.
Repeat delivery of the same supported event is handled safely at the connection level. A duplicate should not launch a second processing run, duplicate a recommendation, or create duplicate activity.
Where writeback is enabled for a Follow Up Boss lead, Conversion Realtor can create a task carrying the recommended outreach channel and timing, then add a note called Conversion Realtor Insight with relevant context, a recommended next step, ready-to-use messaging, and why the approach fits.
Depending on the recommendation, messaging may include a suggested text, an email draft, or a call opener. Duplicate tasks and notes are suppressed when the recommendation has not materially changed.
Conversion Realtor does not overwrite core Follow Up Boss lead fields, stages, or statuses. You review and send outreach; the integration does not automatically send messages or launch drip campaigns.
Conversion Realtor does not create a one-time static score. As supported lead context changes, it can recompute priority, urgency, recommended action, timing, follow-up guidance, and conversion reasoning.
Open Settings → Connections to use Check health, Reconnect, or Disconnect for an individual account. Connection health and automatic-update health are shown separately, so a problem appears as Needs attention rather than failing silently.
Disconnecting stops future synchronization for that connection. Existing Conversion Realtor lead history remains available and keeps its source connection label.
Conversion Realtor keeps CRM connections isolated by account and only uses the authorized credential for the connected Follow Up Boss account. Credentials and secrets are not exposed in the browser, logs, public repositories, or customer-facing pages.
Your CRM remains your system of record. Conversion Realtor only uses the access required to provide its conversion intelligence features.
Conversion Realtor is one AI lead prioritization and conversion tool that works alongside Follow Up Boss through an authorized API-key connection. It adds prioritized recommendations and supported task and note writeback; it does not replace your CRM. This integration does not imply an official partnership or marketplace listing.
It evaluates supported lead context and logged activity together, including intent, timing, recency, objections, and available conversation history. Conversion Realtor ranks the action queue by urgency and lead situation, with reasoning and suggested messaging. Recommendations depend on the information available and the connected account’s permissions—not untracked website browsing or saved-home activity.
No. The Follow Up Boss integration creates supported recommended tasks and intelligence notes, not sent texts or emails. Suggested text, email, or call wording is guidance for the agent to review and use. The agent sends outreach; this integration does not launch drip campaigns.
Where writeback is enabled, Conversion Realtor creates a recommended task with outreach channel and timing, plus a Conversion Realtor Insight note containing supported lead context, the recommended next step, reasoning, and suggested messaging. The standard report includes the primary recommended message; some recommendations include text, email, and call variants. These are tasks and notes, not message templates or automatically sent outreach.
Yes. Recommended tasks and intelligence notes appear on the lead’s record, so you can use them within your existing Follow Up Boss workflow. Conversion Realtor provides the broader prioritized view of which leads to work next.
No. The integration does not overwrite contact profile fields, automatically change deal stages, or delete leads, notes, or tasks.
Depending on your account permissions and the data available, Conversion Realtor can read lead records, notes, tasks, texts, emails, call logs, appointments, and tags to inform its recommendations.
Your API key is stored encrypted and used by server-side services. It is not exposed in the browser. Each connected account’s credentials are kept separate.
Follow Up Boss integration
Turn the context already in your CRM into prioritized actions and more relevant conversations.
You need to be signed in to your Conversion Realtor account to connect Follow Up Boss.